Sardines in a Tin Can

Air Canada announced that their new discount carrier, Rouge, will start in July 2013.  Big whoo, I thought, until I came across this bit in the article:

Rouge will also try to keep costs low by squeezing up to 20 per cent more seats into its planes. "The configuration on both the 767 and the A319 will be more dense than what we have at mainline Air Canada," Smith said.

What's that... more seats!? Is it standing room only?

Now, I haven't flown via Air Canada for a long time, for reasons I won't get into here, but the last time I remember the seating being more than somewhat scrunchy.  I shudder how to think they plan on stuffing 20% more passengers/seats on international flights to Europe and the Caribbean.