Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers. [...]
The company also sees a potential for localized, targeted advertising to go along with the content. While testing its ePrint Web-connected printers, HP ran two trials where consumers received content from a U.S. national music magazine and major U.S. newspaper along with advertisements, said Stephen Nigro, senior vice president in HP's Imaging and Printing Group.
"What we discovered is that people were not bothered by it [an advertisement]," Nigro said. "Part of it I think our belief is you're used to it. You're used to seeing things with ads." [...] -- computerworld
Yes, I'm used to seeing ads. I also see people spit in public (a disgusting habit) -- that doesn't mean I wouldn't be bothered by them doing it in the privacy of my own home.
While the analogy might not be quite so dire, the threat of all the spam and phishing e-mails I currently receive in my Inbox being directly printed on my printer using my paper and my toner (which isn't cheap!) disgusts me to no end.