01 February 2007

Trouble in Boston

I've read that in Boston recently there was significant havok caused by some electronic advertisements that were misconstrued as explosive/terrorist devices (Ad stunt causes chaos). The ads were for an Adult Swim cartoon aired on the Cartoon Network whose parent company is Turner Broadcasting. Authorities are considering charges against Turner Broadcasting in order to recover costs--I think Turner should just fork over the money in addition to their apology rather than fight it out in court even if they think they'd have a successful defense. Chalk it up to promoting good public relations.

Police have charged two men under a hoax charge and face up to 5 years in prison.
Peter Berdovsky, 27, a freelance video artist from Arlington, Massachusetts, and Sean Stevens, 28, were facing charges of placing a hoax device in a way that results in panic, as well as one count of disorderly conduct, said Massachusetts Attorney General Martha Coakley. The hoax charge is a felony, she said.--CNN
I don't know the details, but my impression is that they were just doing their jobs and I'm assuming that the possibility their ads might be mistaken for bombs never crossed their minds. Not very smart, sure, but is this enough to send them to prison? I don't know. But I find it scary to contemplate how someone might be happily going through their legal-abiding lives when one unintentional mistake throws all that out the window.

2 comments:

Stargazer (original profile) said...

I heard the news on a CNN podcast today. What an extreme case of over-reaction. I think it's hilarious.

In the news clip they showed one of the "electronic devices" and it looked like a 1 ft. square "Pokemon-like" cartoon character outlined in LED lights.

CNN reported that Turner Broadcasting owned both CNN and the Cartoon Network, and that this "ad-campaign" was carried out in various cities across the US without any incidents.

They must be loving the publicity! Ha, ha!

r32argent said...

Yeah, I would have thought Boston would have preferred to have everyone forget about it as soon as possible, but by arresting them and talking about charing Turner is just dragging it out.