While browsing at a local bookstore, I was pleasantly surprised to discover that a book scheduled for release in a couple days (according to multiple online stores) was already on the shelf. I promptly grabbed a pristine copy and went to the check-out. After the customary greetings, I asked:
"Are prices here the same as on your website?"
The obvious disappointment and sheer... depression (?) in response to my query made me pause.
"No. Not necessarily."
I smiled in thanks and returned the book to the shelf, but wow... awkward. Their reaction made we wonder if I'd committed a social faux pas of some sort.
Sure, I suppose online book sales cut in to bookstore sales/margins, but this was their own company's website. Heck, I just went online, ordered the book, and am having it delivered to that very same store for free shipping... oops.
I hope they don't recognize me when I pick it up.