Recently I've seen a Gatorade commercial during the NHL playoffs, though I guess it's probably used for other televised sports. The explicit message of of this 'What's G' commercial is that Gatorade is "the heart, and soul, of the game".
Eh?
My immediate thought was if that's true then why do they bother playing? Stick a bottle of Gatorade at center ice and call it a day. Great game, everyone! I'm sure the thousands who paid $100 a ticket will be satisfied -- Gatorade is, after all, the heart and soul of the game. Why even bother with anything else?
Upon a second viewing and some further thought I've decided this particular commercial irritates me because of its hubris. It's like claiming I conceived of, designed, and built the automobile just because I put gasoline in one.
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